I’ve been sitting here trying to wrap my head around these numbers. If MGM considered HTTM a “one-weekend picture,” meaning they needed to bank on its opening weekend to break-even or make money on it, what’s up with the $50M budget? And where did all that money go? It could have, and should have, been made for half that (like The Hangover at $25-35M). This was a mistake on the production level, not necessarily in the creatives or marketing (which was pretty fantastic actually - HTTM was everywhere this week).
Listen, I’m not an expert when it comes to this stuff, but clearly the math is screwy and the whole model is unnecessarily risky. It’ll be interesting to see what happens next weekend with mixed word-of-mouth.